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Pheddies began as a passion project for sisters Radhika Kanakia Kapur and Anjali Kanakia Roy while sole searching for good quality, fun, trendy women’s shoes at affordable prices.

So they created their own! A fresh, fashion forward shoe cult crafted by global perspectives
 and fashion expertise. Radhika has studied Fashion from Parsons, New York and has pursued her career working with international brands such as Dior and Ralph Lauren; Anjali has mastered in Photography from Goldsmith University, London and is now a successful fashion photographer working with top designers and stylists of India.

What keeps them reinventing designs for the “Pheddies Woman” is their continuous exposure to different forms of art, cinema, design and travel.

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